Howzat, the fantasy cricket platform, has acquired the title sponsorship rights of the inaugural season of the Legends League Cricket (LLC) to be played in January 2022. The League will be officially called the “Howzat Legends League Cricket”.
There will be three teams participating in the league representing India, Asia, and the Rest of the World. All the matches will be played at the Al Amerat Cricket Stadium in Muscat, Oman. The matches are expected to be competitive and exciting for the players and the fans, reviving the rivalries between these legends of the game.
Raman Raheja, CEO of Howzat Legends League Cricket said “We are extremely happy to announce this partnership with Howzat. They are a young, vibrant, leading fantasy company from India and an exciting brand to partner with. We wish to walk a long mile with them and ensure fans are treated with an entertaining form of cricket.”
“Howzat brand prides itself to be a house of legends, having Indian cricketers like Yuvraj, Irfan and Raina as our brand ambassadors. Our users get an opportunity to make teams against these legends and win prizes. Therefore, we could see a perfect alignment between Howzat and Legends League Cricket, both representing legends. Having these cricketing stalwarts on the ground playing competitive cricket will be a treat for our viewers. We look forward to this partnership.” said Bharat Bhatia, Vice-President Marketing of Junglee Games.
Bollywood legend actor Amitabh Bachchan has joined Howzat Legends League Cricket as its ambassador. He said “I have had the opportunity to play cricket in my younger days but now to become the face of such a wonderful initiative is an incredible feeling. To have these Legends of the game who have given such beautiful moments of happiness and pride, back on the field again is exhilarating. Legends League Cricket will definitely present itself as an excellent opportunity for the Legends and their ardent fans like me to connect again.”
Ravi Shastri, former India Head Coach, has joined the League as its Commissioner. He added “The Shehanshah of Cinema, the Don of our hearts is here to take the magic of Legends League Cricket all across the globe. It’s a privilege to work with him. This is going to be like a trace of a bullet, I tell you.”
The League has announced its partnership with Sony Pictures Networks India to live telecast all the matches of the league to be played on Sony Ten 1 and Sony Ten 3 channels as well as livestream the matches in India on their OTT platform, SonyLIV. The League has a potential reach of over 500 million cricket fans across the world through television broadcast and live streaming of the matches.
Howzat will also be hosting all the matches of the Legends League Cricket on its fantasy. You can get access to the latest cricket match predictions and trending cricket news on the Howzat blog. Download the cricket fantasy app now, make your dream team & start winning every day!